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Maybelline New York brought 20 guests to Wilderness Reserve for a 24-hour Grippy Lock-In, designed to put its…

Maybelline New York brought 20 guests to Wilderness Reserve for a 24-hour Grippy Lock-In, designed to put its new Grippy Setting Mist through a real-time wear test from check-in to check-out. Guests arrived bare-faced before makeup artist Georgia Rose created each look, setting the starting point for a full-day product-performance challenge. The itinerary moved beyond a conventional beauty launch: an interactive welcome lunch, Grip, Mist & Glam touch-up station, SUP yoga on the lake and a Traitors-inspired dinner inside the estate’s chapel turned product testing into an immersive content experience. The product proposition was central throughout. Maybelline’s gel-to-ultra-fine-mist formula is positioned to extend makeup wear for up to 24 hours, with 2% niacinamide and a hydration-led dewy finish. #Maybelline #MaybellineNewYork #GrippyMist #BeautyMarketing #ExperientialMarketing

September 2, 2026

Versace’s Crystal Emerald perfume has surged 4,950% in year-over-year search interest, the top result in our new ranking…

Versace’s Crystal Emerald perfume has surged 4,950% in year-over-year search interest, the top result in our new ranking of the brand’s 10 fastest-rising products worldwide. In this RB Insight, we look at what is actually trending worldwide for Versace products, from new scent launches to home decor and apparel, to see where real consumer demand is concentrating. Seven of the top 10 rising products are scents, led by the two newest launches, Crystal Emerald at 4,950% and Dylan Blush Pink at 1,550%, both introduced in 2025. Heritage names are not sitting still either, Eau Fraiche, a 2006 release, is up 200%, and Eros, one of Versace’s longest-running fragrances, is still climbing at 120%. Versace Home Decor is up 170% off its Milan Design Week debut, but core categories like shirts and eyewear trail at just 60% and 50%, showing scent is generating far more search momentum than apparel or accessories right now. #Versace #CrystalEmerald #DylanBlush #VersaceEros #LuxuryFragrance

September 2, 2026

Zendaya’s creative work across Louis Vuitton, On, Vogue Brasil, the Oscars and blockbuster film press tours shows the…

Zendaya’s creative work across Louis Vuitton, On, Vogue Brasil, the Oscars and blockbuster film press tours shows the rise of a celebrity creative system that reaches well beyond traditional ambassador campaigns. In this RB Deepdive, How Zendaya Became Fashion’s Creative Engine, we track the connected fashion moments that make that system work. Louis Vuitton’s Monogram anniversary campaign centred on the Speedy, the On Shape of Dreams co-created collection, a trio of Vogue Brasil covers, and fashion narratives built around The Drama, The Odyssey and Spider-Man: Brand New Day. The Oscars added another dimension. Zendaya’s custom Louis Vuitton gown, paired with a diamond-set ROLEX Lady-Datejust, positioned a watch as the focal point of a red-carpet fashion story, giving a heritage product category modern cultural relevance. The common thread is consistency. Styled with Law Roach, every campaign, editorial and premiere reinforces a single visual identity while creating commercial value for luxury, performance, jewellery, watches and beauty partners. As celebrity partnerships become more product-led and multi-category, should fashion brands shift more ambassador budgets from one-off campaigns to long-term creative collaborations? #Zendaya #LawRoach #LouisVuitton #OnRu

September 2, 2026

Emma Chamberlain is bringing early internet energy to J.Crew’s newest knitwear launch, starring in the campaign for the… Reel

Emma Chamberlain is bringing early internet energy to J.Crew’s newest knitwear launch, starring in the campaign for the Tiny Rollneck, a fitted and slightly cropped update to the brand’s classic cotton sweater. The original Rollneck has been a J.Crew staple since 1988; this version refreshes it through smaller proportions, brighter color and an intentionally playful attitude. Shot and directed by Ian Markell, the campaign places Chamberlain in a candy-colored, retro-futuristic world influenced by early-2000s fashion media, video-game character-selection screens and pop culture. Styled by Chamberlain’s longtime collaborator Jared Ellner alongside J.Crew Creative Director Olympia Gayot, the visual story turns the sweater into different fashion archetypes, from preppy and polished to sporty and offbeat. The campaign reflects J.Crew’s larger formula for evolving heritage products: retain the recognizable original, then recast it with a current silhouette and a cultural collaborator who can introduce the piece to a new audience. In this case, a once-classic ’80s knit is being reframed for an era where fashion nostalgia travels through feeds, character aesthetics and personal styling. #JCrew #EmmaChamberlain #TinyRollneck #Knitwear #FashionCampaign

September 1, 2026

Porsche and REVOLVE have launched a 32-piece limited edition collection that translates the automaker’s motorsport history into a… Reel

Porsche and REVOLVE have launched a 32-piece limited edition collection that translates the automaker’s motorsport history into a fashion wardrobe built for women and men. Inspired by the Porsche 959, the capsule blends racing colors, archival-style graphics and Porsche typography across apparel and accessories, with prices ranging from $60 to $1,400. Rather than treating the collaboration as logo merchandise, REVOLVE has built a full ready-to-wear offer around the tension between Porsche’s performance legacy and contemporary fashion. The physical rollout includes dedicated merchandising and immersive branded experiences, bringing the partnership from digital retail into an in-person fashion and automotive moment. #Porsche #REVOLVE #PorscheCollection #MotorsportFashion

September 1, 2026

Fenty Beauty has opened Fenty Beauty Lane at Myer Melbourne, its first concept store in Australia and fourth…

Fenty Beauty has opened Fenty Beauty Lane at Myer Melbourne, its first concept store in Australia and fourth globally. Located at Myer’s Bourke Street flagship, the immersive destination unites Fenty Beauty, Rather than reproducing one global store format, Fenty Beauty has designed its concept locations to reflect their host cities, turning the Melbourne store into a locally anchored interpretation of the brand’s “Beauty For All” platform. The opening gives Australian customers access to the full makeup, skin-care and fragrance universe in one space, including Fenty Eau de Parfum, which Myer carries exclusively in Australia. Alongside the store launch, Fenty has introduced expanded neutral Gloss Bomb Stix shades and its new body-care range, spanning body wash, bubble bath and body mists. #FentyBeauty #FentyBeautyLane #MyerMelbourne #Rihanna

September 1, 2026

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