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Emma Chamberlain is bringing early internet energy to J.Crew’s newest knitwear launch, starring in the campaign for the… Reel

Emma Chamberlain is bringing early internet energy to J.Crew’s newest knitwear launch, starring in the campaign for the Tiny Rollneck, a fitted and slightly cropped update to the brand’s classic cotton sweater. The original Rollneck has been a J.Crew staple since 1988; this version refreshes it through smaller proportions, brighter color and an intentionally playful attitude. Shot and directed by Ian Markell, the campaign places Chamberlain in a candy-colored, retro-futuristic world influenced by early-2000s fashion media, video-game character-selection screens and pop culture. Styled by Chamberlain’s longtime collaborator Jared Ellner alongside J.Crew Creative Director Olympia Gayot, the visual story turns the sweater into different fashion archetypes, from preppy and polished to sporty and offbeat. The campaign reflects J.Crew’s larger formula for evolving heritage products: retain the recognizable original, then recast it with a current silhouette and a cultural collaborator who can introduce the piece to a new audience. In this case, a once-classic ’80s knit is being reframed for an era where fashion nostalgia travels through feeds, character aesthetics and personal styling. #JCrew #EmmaChamberlain #TinyRollneck #Knitwear #FashionCampaign

September 1, 2026

Porsche and REVOLVE have launched a 32-piece limited edition collection that translates the automaker’s motorsport history into a… Reel

Porsche and REVOLVE have launched a 32-piece limited edition collection that translates the automaker’s motorsport history into a fashion wardrobe built for women and men. Inspired by the Porsche 959, the capsule blends racing colors, archival-style graphics and Porsche typography across apparel and accessories, with prices ranging from $60 to $1,400. Rather than treating the collaboration as logo merchandise, REVOLVE has built a full ready-to-wear offer around the tension between Porsche’s performance legacy and contemporary fashion. The physical rollout includes dedicated merchandising and immersive branded experiences, bringing the partnership from digital retail into an in-person fashion and automotive moment. #Porsche #REVOLVE #PorscheCollection #MotorsportFashion

September 1, 2026

Fenty Beauty has opened Fenty Beauty Lane at Myer Melbourne, its first concept store in Australia and fourth…

Fenty Beauty has opened Fenty Beauty Lane at Myer Melbourne, its first concept store in Australia and fourth globally. Located at Myer’s Bourke Street flagship, the immersive destination unites Fenty Beauty, Rather than reproducing one global store format, Fenty Beauty has designed its concept locations to reflect their host cities, turning the Melbourne store into a locally anchored interpretation of the brand’s “Beauty For All” platform. The opening gives Australian customers access to the full makeup, skin-care and fragrance universe in one space, including Fenty Eau de Parfum, which Myer carries exclusively in Australia. Alongside the store launch, Fenty has introduced expanded neutral Gloss Bomb Stix shades and its new body-care range, spanning body wash, bubble bath and body mists. #FentyBeauty #FentyBeautyLane #MyerMelbourne #Rihanna

September 1, 2026

Stitch Fix is partnering with Sara and Erin Foster’s Favorite Daughter on a limited-edition fall capsule created for…

Stitch Fix is partnering with Sara and Erin Foster’s Favorite Daughter on a limited-edition fall capsule created for the realities of busy school-season mornings. Available exclusively through Stitch Fix, the drop turns the back-to-school routine into an easy, polished wardrobe moment. The lineup includes “Drop Off Club” and “President & CEO of the Household” graphic T-shirts, a beige half-zip sweatshirt and “Favorite Teacher” accessories. Prices span $48 for the tees and cap to $118 for the half-zip, positioning the capsule as an accessible way to add personality to jeans-and-sneakers dressing. Favorite Daughter, the label co-founded by Sara and Erin Foster, has built its identity around elevated wardrobe staples with wit and an approachable point of view. The collaboration adds a recognizable cultural voice to a fall assortment that also includes exclusive pieces from Z Supply, Alex Mill and Dr. Scholl’s, giving stylists more ways to build complete looks across apparel and footwear. The strategy gives the online styling service two routes to conversion: algorithm-and-stylist-led discovery for existing clients, plus direct shopping for customers who already know the exact statement piece they want. #StitchFix #FavoriteDaughter #SaraFoster #ErinFoster #FallFashion

September 1, 2026

J.Jill has launched its first influencer led campaign, putting its expanded denim assortment in front of customers through…

J.Jill has launched its first influencer led campaign, putting its expanded denim assortment in front of customers through a multigenerational cast of fashion creators. Lucy Hernandez, Tomeka Crowe Cherry and Veronica Levy front the effort, appearing across the J.Jill catalogue, website, social channels and in store visuals at all 256 U.S. locations. Fashion creators Lucy Hernandez, Tomeka Crowe Cherry and Veronica Levy front the rollout across digital, catalogue and store channels, bringing a multigenerational perspective to the retailer’s expanded fit-led assortment. The decision to cast women from their 30s to nearly 60s reflects a wider shift away from youth-only fashion marketing. For J.Jill, it is a way to speak more directly to customers who want style inspiration that reflects their own age, lifestyle and fit needs, particularly in a category where confidence can determine conversion. The campaign also supports a broader business reset. With sales pressure and more cautious store expansion ahead, J.Jill is pairing creator reach with trained in-store denim fit specialists, using service and relevance to drive customers in-store. #Fashion #News #RetailNews #Business

September 1, 2026

Luxury buyers are no longer searching resale platforms by brand name alone. They are increasingly looking for the…

Luxury buyers are no longer searching resale platforms by brand name alone. They are increasingly looking for the creative director, runway era and cultural context behind an item, turning fashion history into a more precise buying tool. The RealReal’s latest resale data shows vintage demand on its platform has increased 432% since 2020. Saved searches that reference a specific decade rose 135% year over year, while searches for 2000s fashion increased 93%, compared with 65% growth for 1990s fashion. The shift suggests that buyers no longer simply looking for Chanel, LV or Gucci. They are looking for a particular creative era and, often, a scarcity story. An identifiable moments in a house’s design history. Saved searches for Phoebe Philo-era Celine rose 650%, Nicolas Ghesquière-era Balenciaga increased 400%, and Marc Jacobs-era Louis Vuitton climbed 375%. Searches for “Prada 2008” also rose 75%. Chanel became The RealReal’s most-searched brand in 2026, overtaking Louis Vuitton, while searches tied to creative director Matthieu Blazy reportedly jumped 10,967%. A new appointment, an archival reference or a revived silhouette can now produce a measurable response before a full retail cycle has played out. It signals that luxury goods with lasting value may be less about seasonal novelty and more about a design era people can name, place and recognize years later. ✍️: @jeanelalvarado #FashionBusiness #LuxuryFashion #LuxuryResale #VintageFashion

September 1, 2026

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